Monday, December 9, 2013

Using Social Media in Crowdsourcing

Not many people know about crowd sourcing and what it can do for them. Using other sources in accomplishing a one-time project is called crowd sourcing. Simply put, it is a practice of acquiring ideas and content by asking for contributions from large groups of people. This practice usually involves a huge number of people as sources. The internet is the best place for crowd sourcing. It should be noted that nowadays, people prefer online contributions rather than the traditional approach of using employees and suppliers. Many people are under the assumption that crowd sourcing and outsourcing are the same. Crowd sourcing, unlike outsourcing, only relies on online sources when it comes to contributions.

One of the best ways to get your brand known to the general public is through social media. Companies can use social media to have a connection with their current consumers. They can also use social media to announce changes and news. Perhaps the best advantage in using social media is building trust with the customers. There are also companies that use social media as a resource for ideas and content. This is what crowd sourcing means.

Generally speaking, you crowd source if you ask your social media followers to submit new ideas, content or design in the thought of improving your company and the services that you provide, This approach establishes connections between the consumers and the company. Needless to say, a company will be able to benefit a lot from their followers' ideas and talents. You'll be surprised to know how much you can learn from your followers and fans.  Follow the link to learn more about open innovation.

The best way to start a crowd sourcing project is through social media. Since social media is much more relaxed, the ideas that you can acquire from it will have limitless potential. This approach also makes it easier to gather more people to contribute to your cause. Social media is also a great way to constantly remind your followers about your on-going project. Most people are on social networking sites almost every single day. For this reason, many companies prefer using social media instead of running an email campaign.

Through crowd sourcing, both the company and the contributors will have benefits and advantages. By crowd sourcing, you are utilizing the talents of your consumers. These consumers will get something out of the deal too. Through crowd sourcing, the participants will be able to showcase their talents for the world to see. By taking advantage of companies using crowd sourcing, you can develop your expertise even more. Crowd sourcing is an open-platform project which means that students, freelance designers and neophytes can participate freely. Please check out webridgeinnovation.com if you have questions.



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